2023 Autumn Consumer Attitude Survey
The National Franchised Dealers Association (NFDA) is pleased to present the return of the Consumer Attitude Survey, last issued in 2019. The survey has been restructured, with questions tailored to provide more detailed insights into consumers’ perceptions of franchised retailers amongst UK driving license owners. This is the first issue of the re-modelled survey.
The study, executed by YouGov Plc, polled 2,081 driving license holders across the UK in an online survey.
CONSUMER ATTITUDE SURVEY
VIEW SURVEY2023 AUTUMN - CONSUMER ATTITUDE SURVEY
Which, if any, of the following facilities do you expect to have from a franchise dealership?
73%
SUMMARY
Nearly 3 quarters of UK license holders (73%) expect the availability of test drive options and access to courtesy cars when dealing with a franchise dealership, with 67% expecting a courtesy car and 52% an option for online browsing
2023 AUTUMN - CONSUMER ATTITUDE SURVEY
To what extent are you overall satisfied or dissatisfied with using "Franchise dealerships" when buying a vehicle?
Top 5 Answers
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Very satisfied8 %
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Fairly satisfied26 %
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Neither satisfied nor dissatisfied15 %
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Fairly dissatisfied4 %
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Very dissatisfied2 %
SUMMARY
Nearly 34% of UK adults holding a driving license express satisfaction with the range of products, customer service, and their overall experience.
