The National Franchised Dealers Association (NFDA) is encouraging dealers across the UK to participate in its latest Dealer Attitude Survey (DAS), which is now open for responses. The DAS remains the only survey in the UK automotive industry: non-profit making, fully independent of any manufacturer or supplier involvement, and entirely anonymous. Its findings and emerging trends continue to attract significant interest from manufacturers, providing a vital platform for franchised dealers to express their views and influence the direction of the sector. With the industry facing ongoing economic and operational challenges, the importance of dealer feedback has never been greater. A high response rate is essential to ensure that the views of the dealer network are accurately represented. The stronger the participation, the more impactful the collective voice of the sector will be. Sue Robinson, Chief Executive of the NFDA, said: “The Dealer Attitude Survey is a vital tool in ensuring that the voice of franchised dealers is clearly heard across the automotive sector. Its independence and anonymity give dealers the confidence to provide honest and constructive feedback, which is increasingly valued by manufacturers. “Whether you are a long-standing contributor or taking part for the first time, we strongly encourage all dealers to get involved. Every response makes a difference, and new participants are key to ensuring the survey reflects the full breadth of experiences across our network. The higher the response rate, the more powerful and representative the results will be in shaping future conversations and driving positive change for our industry.” Dealers wishing to take part are reminded to complete and return their questionnaires by Monday 30 March 2026 . For further information, please contact: Zachary.moodie@rmif.co.uk .