Following the announcement that the UK and US have finalised a deal to reduce trade tariffs, Sue Robinson, Chief Executive of the National Franchised Dealers Association (NFDA) commented: “We welcome the agreement between the UK and United States to reduce tariffs and strengthen trade ties. This is a positive step that brings much-needed reassurance to businesses involved in transatlantic trade, including many of our dealer members and their manufacturing partners. This deal represents a significant opportunity for the UK automotive sector. Lower tariffs will help enhance the competitiveness of UK-built vehicles in the US market, support long-term investment, and streamline the flow of goods across borders. We are optimistic about the benefits this will bring to dealers, manufacturers, and consumers alike. The agreement comes at a pivotal moment for the industry, which continues to face pressures from inflation, evolving regulations, and the shift to zero-emission vehicles. Greater certainty and a stable trade environment will be essential in helping the sector plan for the future. We will continue to engage with Government and our members to ensure the UK’s franchised vehicle retail sector is well-positioned to benefit from this deal and future international trade agreements.”