The AA has urged ministers to address widespread confusion about electric vehicles (EVs) as hesitancy continues to slow adoption. While most drivers are not opposed to EVs, a lack of knowledge and incentives is limiting their appeal. A survey of over 14,000 AA members found that many misunderstand key aspects of EVs and the government’s transition plans. A third incorrectly believe manual EVs exist, and 7% think used petrol and diesel cars will be banned in 2030. The study identified four driver types: Rejectors (20%) – Unwilling to ever switch to an EV. Doubters (20%) – Hesitant and keen to retain petrol or diesel vehicles. Potentials (52%) – Open to EVs but delaying due to high costs, range concerns, and charging accessibility. Adopters (7%) – Already driving EVs. The AA stressed that EVs must be seen as “desirable, not just unavoidable” and criticized the government’s reliance on the Zero Emission Vehicle (ZEV) mandate, which requires manufacturers to sell more EVs annually but does little to encourage consumer demand. To boost uptake, the AA recommends targeted incentives, including reducing VAT on public charging to match home rates. With 40% of UK drivers lacking home chargers, making public charging more affordable is crucial. Despite a recent increase in EV sales—now 25% of new registrations—figures still fall short of the 28% target set by the ZEV mandate. The AA and industry leaders call for greater public awareness and financial support to ease the transition and ensure long-term success.