Get ready to rev your engines and explore the latest exciting additions to the automotive industry at Driving Automotive – New Brand Entrant Tuesday 15 December 2026 9:15 AM – 2:30 PM Lord’s Cricket Ground, St John’s Wood, London NW8 8QN Hosted by Sue Robinson, Chief Executive of the NFDA Attendance is free for NFDA members. What to Expect · Expert Insights – Hear from top analysts and industry voices about global trends, UK market implications, and the rise of new automotive brands. · Real-World Perspectives – Learn what it’s really like to launch and represent a new brand in today’s market. · Live Showcase – Be among the first to see new models and technologies from the latest brands entering the UK. · Dealer & OEM Panel – Join an open discussion on the challenges and opportunities facing today’s automotive retailers. · High-Impact Networking – Connect with senior decision-makers, OEM executives, and dealership leaders shaping the future of retail automotive. Driving Automotive has been the NFDA’s flagship event since 2012, evolving with the industry in 2023 to highlight the new entrants transforming automotive retail. This year’s New Brand Entrants edition will help you: · Stay ahead of disruptive market entrants · Build valuable OEM connections · Prepare your business for the next phase of EV growth and consumer change Register Now Spaces are limited — and this event always sells out. Secure your place today to gain insight, inspiration, and a front-row view of automotive’s future. Click here to register.