TekCor4 has appointed Andy Donaldson as its new Sales Director, responsible for leading UK sales growth both for the core business and for Marketing Delivery, which it acquired in November. Donaldson joins with more than 16 years of automotive technology sector experience, much of it involving the development of high-performing sales strategies and fostering OEM and retailer partnerships. He has held senior leadership roles at Marque Group Solutions and Chrysalis Solmotive, and for the past 18 months has operated in a consultative capacity for Marketing Delivery. Donaldson commented: “TekCor4 leads the way in turning integrated data into predictive intelligence, while Marketing Delivery has an outstanding reputation for using data to drive customer engagement for retailers. Together, it represents a compelling end-to-end proposition. I’m excited to show how we can add value for new and existing clients.” TekCor4’s acquisition of Marketing Delivery took place in November 2025, bringing together TekCor4’s best-in-class aggregation of data and predictive intelligence with Marketing Delivery’s automated, proactive retailer marketing platform, VoiceBox. The newly integrated team unites insight and execution to improve customer experience and drive retailers’ bottom line. Alex Rimmer, CEO at TekCor4, said: “I’m delighted to welcome Andy to the team. His experience in the sector and familiarity with Marketing Delivery’s VoiceBox platform put him in a unique position drive growth and demonstrate our new proposition.”